Find Your Anchor 

GIPHY CHANNEL LAUNCH

Agency Paradowksi Creative
Client
 Find Your Anchor
CD/CW Caitlyn Steever, Tanner Boyd
Animation Ludrick Fortune, Parker Davidson

Role: Art Director + Design
AD, Illustration

Client Find Your Anchor
CD Caitlyn Steever
Animation Ludrick Fortune, Parker Davidson

Role: Art Director + Design
AD, Illustration

BACKGROUND

 

Find Your Anchor is a non-profit that raises awareness and through education, and seeks to create and connect a community who will share in the responsibility and burden of suicide, to ultimately suicide prevention.

OBJECTIVE:

Develop a barrier-free communication tool that helps the audience:

  • Make tough conversations a bit easier (for those in need of help and those looking to help others)
  • Construct and optimize channel and assets for search, to reach the most people possible

In addition to branded content, we focused primarily on creating visuals that encourage conversation, minimizes taboo, shows support, and brings awareness to the subject of suicide and mental health.

Find Your Anchor is a non-profit that raises awareness and through education, and seeks to create and connect a community who will share in the responsibility and burden of suicide, to ultimately suicide prevention. 

 

Find Your Anchor is a non-profit that raises awareness and through education, and seeks to create and connect a community who will share in the responsibility and burden of suicide, to ultimately suicide prevention.

OBJECTIVE:

Develop a barrier-free communication tool that helps the audience:

  • Make tough conversations a bit easier (for those in need of help and those looking to help others)
  • Construct and optimize channel and assets for search, to reach the most people possible

In addition to branded content, we focused primarily on creating visuals that encourage conversation, minimizes taboo, shows support, and brings awareness to the subject of suicide and mental health.

OBJECTIVE

 

Find Your Anchor is a non-profit that raises awareness and through education, and seeks to create and connect a community who will share in the responsibility and burden of suicide, to ultimately suicide prevention.

OBJECTIVE:

Develop a barrier-free communication tool that helps the audience:

  • Make tough conversations a bit easier (for those in need of help and those looking to help others)
  • Construct and optimize channel and assets for search, to reach the most people possible

In addition to branded content, we focused primarily on creating visuals that encourage conversation, minimizes taboo, shows support, and brings awareness to the subject of suicide and mental health.

Develop a user-friendly, more accessible communication tool that helps the audience:

  • Make tough conversations a bit easier (for those in need of help and those looking to help others)
  • Construct and optimize channel and assets for search, to reach the most people possible

In addition to branded content, we focused primarily on creating visuals that encourage conversation, minimizes taboo, shows support, and brings awareness to the subject of suicide and mental health.

 

Find Your Anchor is a non-profit that raises awareness and through education, and seeks to create and connect a community who will share in the responsibility and burden of suicide, to ultimately suicide prevention.

OBJECTIVE:

Develop a barrier-free communication tool that helps the audience:

  • Make tough conversations a bit easier (for those in need of help and those looking to help others)
  • Construct and optimize channel and assets for search, to reach the most people possible

In addition to branded content, we focused primarily on creating visuals that encourage conversation, minimizes taboo, shows support, and brings awareness to the subject of suicide and mental health.

FYA_GIPHY-PHone
You are loved 3
You are loved 2
You are loved 1
FYA_Hope-Tagline
FYA_AnchorCard-White
FYA_AnchorCard-Blue
FYA-Branded-GIF-Export_FYA_AnchorCard-Teal
FYA_Badge-Logo
FYA-1
FYA-2
FYA-3A
GIPHY_Impressions

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