Nightingale

BRAND IDENTITY

Agency Paradowksi Creative
Client Cannabis Cares Team
CD Tony McAley
CW Zach Sullentrup

Role: Art Director + Design
AD, Illustration, Packaging

Brand packaging concept for a curated cannabis experience.

CONCEPT

Birds of a feather heal together.

Organic and warm, this identity juxtaposes a clean, clinical feel with humanizing organic objects. The featherlike shapes and vibrant colors workwith the clean typography to create a professional, approachable look.

The colors represent the different symptoms Nightingale may alleviate (pain, fatigue, anxiety, etc.), and the pattern represents the positive effectsof each box. The box names are inspired by Italian music terms, as nightingale birds are known for their beautiful songs.

explore ⇣⇣⇣

home • ILLUSTRATION • VERTICAL — DREMIO REBRAND — FIND YOUR ANCHOR — TED RADIO HOUR — MODERN BREWERY — GIPHY — NIGHTINGALE — TALKPROOF • RR — CHEESE BOX — UNCOVER — PONY X — FOCAL — LOGOS