➤ STUDENT PROJECT
For this project we were tasked to use color to solve a problem, or better society in some way.
INSIGHT:
Visiting the USPS has become an inefficient and cumbersome experience. This has lead to consumers turning more and more to private mailing alternatives.
OBJECTIVE:
To improve the USPS image and revamp the physical experience at the post office to offer a more enjoyable efficient encounter. This will be done with multiple full-service kiosks, an intuitive immersive environment, and promotional products to guide the user to the new experience.
The PonyX Kiosk app emphasizes direct instruction with a step-by-step easy-to-follow UI. Users are able to navigate forward and backward easily with the breadcrumb system.
Domestic mail check-out flow
Branded Materials
Kiosk & Interior Space
Rendered by: Cindy Nguyen
explore ⇣⇣⇣
home • ILLUSTRATION • VERTICAL — DREMIO REBRAND — FIND YOUR ANCHOR — TED RADIO HOUR — MODERN BREWERY — GIPHY — NIGHTINGALE — TALKPROOF • RR — CHEESE BOX — UNCOVER — PONY X — FOCAL — LOGOS
© Cassie Cheng 2023