➤ STUDENT PROJECT

Focal 

CAPITAL CAMPAIGN

INSIGHT:

Gentrification is a neverending issue in emerging cities. When a city experiences rapid growth, art and community-related spaces are often first to be pushed out and replaced by commercial development.

OBJECTIVE:

To reinvigorate and and preserve the emerging cities’ arts and history through a multilayered campaign by:

•  Generating interest through a competition that highlights talent from local artists
•  Creating an artist-in-residence program
•  Building a space to showcase and market the locally created, community inspired work. 

In short, to highlight hidden potential.

 

Focal_Buggy
Letterhead Suite

Case Study & Identity

LoopDirectMailer

Direct Mailer

FocalBizCards
Direct_Mailer_Poster

Poster included with direct mailer

Micro-Site

Focal Project's micro-sites are used to provide information, as well as serve as a platform to donate, participate in campaigns, and nominate potential artists.

Focal_Loading

Loading screen

Main page

InDevice_Campaign copy

Current campaign page

Promotional Products

Decals
bumperstickers2
bumperstickers
bumperstickers3

Collectable car decals

ArtPrints1-01
ArtPrints1-02
ArtPrints1-03
ArtPrints1-04
ArtPrints1-05
ArtPrints1-06

Posters w/Artist Introductions

focaltotes

Promotional Totes

Instagram Promotions

IG_StoriesFocal
IG_Ads
Previous
Pony X
Next
Protected: Match-a-Rella

explore ⇣⇣⇣

home    •   ILLUSTRATION    •   VERTICAL    —   DREMIO REBRAND    —   FIND YOUR ANCHOR    —   TED RADIO HOUR    —   MODERN BREWERY    —   GIPHY    —   NIGHTINGALE    —   TALKPROOF    •  RR    —   CHEESE BOX    —   UNCOVER    —   PONY X   —   FOCAL —   LOGOS 

 © Cassie Cheng 2023