Righteous Room Rebrand

For this project our class was tasked to rebrand an iconic dive bar in the middle of Atlanta, GA. 

We interviewed one of the waitresses to get a general idea of the patrons of the bar, and why they frequent the establishment.

We were then given a turnaround time of 72 hours to execute.

The Tales:

Flat Mural:

Indoor Mockups

Men's Restroom

Women's Restroom

(UNISEX IN PROGRESS)

Menu & Misc:

(The Righteous Room is one of the few remaining establishments where indoor smoking is still permitted, and encouraged.)

Outdoor Signage:

Actual Location

Alternate Entrance

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