Freelance
Client NPR + TED
Role: Art Director + Design

An idea is the one gift that you can hang onto even after you've given it away. Welcome to TED Radio Hour hosted by Guy Raz – a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create.

OBJECTIVE:

Create a refreshed look and feel within NPR and TED's brand guidelines to introduce the new host of the series, Manoush Zamourdi.  This was the first time TED Radio Hour has switched hosts, so we wanted to make sure that things felt new, yet familiar.

The final artwork represents a multitude of ideas, questions, and motivations moving at warp speed.

Like the show, it’s a thrilling ride through massive concepts, but it’s got a down-to-earth approach that allows the audience to absorb and process the big stuff with a touch of warmth.

Concept Exploration & Process

Initial sketches

Selected concept explorations (well, technically unselected ☺)

explore ⇣⇣⇣

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